Why do people think nikes and jordons are cool?

Nikes And Jordans are just real good quality gym shoes. If youve ever had a pair, you would know that they can last a long time and still look fairly new and clean. Not all of them cost $200 dollars. If it is then their neither a special edition or just getting them from a expensive store. You can get a good pair at like $70-$100. Its only pricy cause its a name brand.